Sanitise your hands and embrace email-marketing services for your business. C’mon, it is 2020 and the pandemic has brightened the lives of digital marketing.
So, you can assure your business partner that this is a new way and it is not going anywhere, anytime soon. While ads and other digital marketing ways do their roles, there is something unique about a ravaging email marketing campaign.
What Makes Email-Marketing So Popular?
Can you categorize your subscribers into different groups with your ad campaigns or SEO setup? No, you cannot but, with great email marketing software, yes you can. You can stay in touch with your subscribers by posting relevant content and so much more.
Before we get into the top ten email-marketing services and software, you should check out how to choose the best one.
Your Quick Guide on Picking the Best Software/Service for Email Marketing
Different companies are offering email-marketing services. Read this quick guide to make the best calls.
The Pricing: Even though there is nothing odd in investing in marketing software, you still need to check on the price. You should not waste your funds on costly software for no reason.
The Convenience Factor: Having an easy and understandable UI is very important. Hey, not all marketers are tech-savvy and you know that too.
The Deliverability Factor: Scheduled emails can face many blockages from reaching your users. Try getting a service that offers maximum successful delivery rates.
Importance of A/B Split Testing Tools: Having this in your software is a great sign. What these tools do is that they collect insights into customer behaviour.
Email Analytics and Reporting: Take these two terms as the arms of your campaign. It let you know about the affectivity of your emails.
Importance of Automation Tools: If your software has the right automation tools, you can even pave your way for passive income.
Importance of Form-Builder: The form is the first place where your subscribers will go. Choosing such software that offers an attractive form is a bonus.
The Integration Factor: You need to use such software that can integrate well with your apps like WordPress, Shopify, Drupal, etc.
Now, that you know about it all, here are the top ten software/services for your email-marketing goals –
‘ConvertKit’ Focuses On Your Conversions
ConvertKit is the best email marketing service for mentors, influencers, professional publishers, and bloggers. This is because of its less ‘corporate’ approach through its text-only emails.
With ConvertKit, you can make exclusive campaigns and segments for your subscribers. You can send unlimited emails to your subscribers and do not forget to check on the automation feature, which is worth applauding. Create any design or sequence that you want with the awesome visual automation feature.
Try AWeber if you want to have one of the oldest and the most complete email marketing services ever. Ever since the 90s, AWeber has been a trustworthy name in the industry.
From having different signup form templates to making those features easy to any marketer, AWeber does it all. They even have A/B testing tools in their signup forms. Have you tried out their mobile apps to curate and send email newsletters yet? AWeber comes with a starting price of $19 per month.
This is software that keeps updating its features for becoming more user-friendly. By far, it is the best option for users to have e-commerce sites. Connecting and integrating with different apps like WordPress and Shopify is not a problem here. Added to that, you can also connect your Facebook Business Page for ads.
Constant Contact comes with both monthly and annual payment options. Monthly tariff rates start from $20 before which you get a 30 days trial period. Just like AWeber, Constant Contact also comes with their mobile apps.
Do you want more features than any random email-marketing tool? Active Campaign is the one that you need to choose then. The UI looks fresh and attractive and comes loaded with features. Want to make alluring emails but don’t know how to make one? No worries, you have Active Campaign’s fascinating templates to help you. Say goodbye to boring email campaigns when you can attach videos or images in this software. The best thing is that you can have all of these at just $15 per month.
‘MailChimp’ Is The Most Economical Option For Start-ups
So, you have a startup business and have a low budget for email marketing services? No problem, with MailChimp, you can get almost every feature for free.
MailChimp has always been a favourite choice for marketers having the least budget. All of the premium email marketing features come free here in this software (with a limited subscriber count and total emails available).
If you want an all-rounder marketing service for your business, you should give Get Response a try. What is great is that in addition to email marketing services, it also comes with webinars and landing pages.
Another reason why it is unique is its A/B testing process. Here, you can do an extensive A/B test on not just the subject lines but the email content too. The basic starting price is $15 for a month.
MailerLite is one of those newbies in the field of email marketing solutions. However, it might just stun you with some of the most unseen features in any other software.
They offer different personalization features of adding a personal touch to your emails. The email scheduling option comes with an added option, which can let you choose your subscriber’s time zone. At a reasonable monthly fee of $10, you can have great features.
‘Benchmark Email’ Is A Minimalist Email Marketing Tool
Want to have software with a clean, simple, and minimalist UI that lets you create great emails? Benchmark Email also lets you add different contents in your email like buttons, images, links, and so on. Their paid Automation feature has a Facebook integration option.
If you are looking for a premium email-marketing tool, then Drip is the one you need. Many online entrepreneurs love this software, especially Shopify users. Once you connect both the apps, you can see your marketing game reach new heights. At $49 per month, it does offer quality services.
Reading so far, you now know a lot about email marketing services and software. You can choose that particular software, which meets your company’s requirements, the most.